About SHICHIFUKU TOWEL

Founded in 1959 in Imabari City, Ehime Prefecture—Japan's premier towel-producing region—Shichifuku Towel has been upholding Japanese towel culture for over six decades. What began as a small workshop established by founder Akira Kawakita has evolved into a core enterprise within the internationally acclaimed Imabari Towel brand.

Shichifuku Towel has transcended its identity as a mere towel manufacturer to become a lifestyle brand that brings color and comfort to everyday life while showcasing Japanese traditional techniques and aesthetic sensibilities to the world. Each towel, crafted with diverse materials, innovative designs, and the passion of Imabari's artisans, has the power to transform the ordinary into something special for its users.

  • MADE IN JAPAN: Established in 1959, these are genuine Japanese towels made with the traditions and craftsmanship of Imabari.
  • EXCEPTIONAL QUALITY: With both durability and absorbency, these towels are of such overwhelming quality that they can be used for over 20 years.
  • REFINED DESIGN: These towels have a sophisticated design that will be loved for generations to come, and come in a wide range of colors.

News

  • The Ultimate Luxury - The Appeal and Versatility of Hotel Resort Towels

    The Ultimate Luxury - The Appeal and Versatility of Hotel Resort Towels

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  • Six Decades of Tradition and Innovation - The Journey of Shichifuku Towel

    Six Decades of Tradition and Innovation - The Journey of Shichifuku Towel

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  • The Gem of Imabari Born from Artisan Passion - The Birth of Shichifuku Towel

    The Gem of Imabari Born from Artisan Passion - The Birth of Shichifuku Towel

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